Email marketing is one of the most powerful tools for driving sales, yet so many entrepreneurs and business owners overlook its potential. If you're launching a product or service, having a strategic email sequence can make all the difference.
In this post, I’m breaking down the five high-converting emails that I send in every launch to maximize sales. These are tried and tested emails that have helped me grow my business, and you can steal them to increase your conversions too!
🎧 Prefer to listen? Check out the full podcast episode here: Steal These 5 Emails That 10x’d My Sales (You’re Welcome)
Email 1: The Relatable Shock Factor
Subject Line: $60,000 in bed with the flu
This email is all about capturing attention with an unexpected yet relatable story. People often think they need to be constantly working to make money. But the truth is, with the right systems in place, your business can still generate revenue even when you're not at your best.
🚀 Why it works:
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The shocking headline makes readers curious.
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It reinforces the idea that passive income and automation can work for them too.
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Introduces the launch and subtly builds urgency.
👉 Takeaway: Use a compelling personal story that disrupts conventional thinking and leads into the solution your product offers.
Email 2: The Sneak Peek Email
Subject Line: Content Funnel Secrets (24 Hours Only!)
This email taps into curiosity by giving readers an exclusive inside look at your product. People hesitate to buy because they don’t know what’s inside. Giving them a sneak peek reduces that hesitation and builds trust.
🚀 Why it works:
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Creates exclusivity by offering limited-time access.
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Shows proof of value by revealing a part of the paid content.
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Drives action by making the content available for only 24 hours.
👉 Takeaway: Show a small yet impactful piece of your product to let customers experience its value before they buy.
Email 3: The Social Proof Email
Subject Line: Double my email list in a couple of hours
People want to know if your product actually works. This email shares real testimonials and quick wins from past customers who have gotten great results.
🚀 Why it works:
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Uses a specific, fast-result testimonial (e.g., doubling an email list in hours instead of months).
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Includes screenshots or real success stories.
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Creates FOMO (fear of missing out) because others are getting results.
👉 Takeaway: Highlight quick wins from your customers to show that your product delivers results fast.
Email 4: The Aspirational Lifestyle Email
Subject Line: How I Made $2.2M Working 3 Hours a Day
This email taps into aspiration and desire. It paints a picture of the ideal lifestyle your audience wants while linking it back to the systems and strategies in your product.
🚀 Why it works:
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Uses big numbers to establish credibility and authority.
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Highlights the dream lifestyle your audience desires.
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Builds intrigue by linking the success back to your product.
👉 Takeaway: Show your audience what’s possible with the right strategy and position your product as the key to achieving that success.
Email 5: The Last-Minute FOMO Email
Subject Line: 60 minutes left – Price goes up!
This is the final push to get fence-sitters to take action. Most sales happen in the last 24 hours of a launch, so sending multiple reminders is crucial.
🚀 Why it works:
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Reinforces scarcity and urgency.
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Restates the value of the product (bonuses, benefits, transformation).
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Reminds people they’ll miss out if they don’t act now.
👉 Takeaway: Always send a final-day email (or two) with a strong countdown to drive last-minute conversions.
Final Thoughts
Every successful launch is built on strategic email marketing. By leveraging shock, curiosity, social proof, aspiration, and urgency, you can create a powerful email sequence that drives conversions effortlessly.
💡 Want to learn more? In Money Moves, I give you my exact email templates and strategies that help me generate six figures a month.
Get access to Money Moves here!
🎧 Listen to the full breakdown on the podcast: Steal These 5 Emails That 10x’d My Sales (You’re Welcome)