You've just purchased a digital productâmaybe itâs an ebook, a Canva template, a business toolkit, or a self-paced course. Whether you're a new digital entrepreneur or an experienced online seller, one thing is certain: owning the product is just the first step.
To truly unlock its potential (and possibly generate income from it), you need a clear game plan. In this upgraded guide, weâll walk you through a step-by-step process to help you move from learning to customizing, selling, and growing your business with your new digital asset.
1. Start with Mastery: Learn the Product Inside and Out
Before you think about reselling or launching a storefront, itâs essential to fully understand what youâve purchased. Hereâs how:
- Go Through All the Content: If it's a course, complete every module and quiz. If itâs a template or toolkit, explore every folder, page, or worksheet. Take notes, bookmark important tips, and ask questions if the seller offers support.
- Watch Tutorials or Read User Guides: Most digital products come with an instruction manual, walkthrough videos, or a support FAQ. These resources will show you how to properly use or edit the product, saving you hours of trial and error.
- Test the Product Yourself: Make edits, customize templates, or apply strategies learned from a course in your own business. By putting the product to use, youâll understand its strengths and limitationsâand can speak more confidently about its value if you decide to resell.
- Reflect on the Benefits: Ask yourself: What problem does this product solve? Who will benefit most from it? These insights will shape your marketing message and help you target the right audience.
Pro Tip: Keep a swipe file of âbefore and afterâ screenshots when customizing a product. This will come in handy for your sales pages or social media promotions.
2. Understand Your License: Know What You Can (and Canât) Do
Once you're confident using the product, the next step is to understand your licensing rights. Not all digital products can be resoldâand those that can often come with important limitations.
Hereâs a breakdown of the two most common licenses used in Digital Empires products:
đ Private Label Rights (PLR):
â You can edit, rebrand, and use the product as your own.
â You can sell it as a final product (e.g., a finished PDF or course).
â Your customers cannot resell it.
Best for: Coaches, creators, and business owners who want to sell finished digital products under their own brand without passing on any resale rights.
đ Master Resell Rights (MRR):
â You can edit, rebrand, and use the product as your own.
â You can sell it and also pass along resale rights to your customers.
Best for: Entrepreneurs building a digital product business, side hustlers looking to scale fast, or those creating bundles or reseller kits.
Always check the license file included in your download to see specific terms such as pricing restrictions, platform limitations, or credit requirements.
3. Customize, Rebrand, and Make It Your Own
A powerful way to add value and stand out in a saturated market is to personalize the product to reflect you. Customizing PLR or MRR products transforms generic tools into high-value branded assets.
Ways to Customize:
- Visuals & Branding: Add your logo, change fonts, color schemes, and layout styles to match your brand aesthetic.
- Rewrite & Enhance Content: Insert your personal experience, examples, and voice into the product to increase authenticity and trust.
- Bundle & Add Bonuses: Combine your product with checklists, swipe files, cheat sheets, or bonus trainings to increase perceived value and justify higher pricing.
- Format for Multiple Uses: Turn a template into a lead magnet, workshop, email series, or even a paid mini-course.
Example: A PLR ebook on goal setting can be rebranded into a â2025 Productivity Challenge,â paired with a printable planner and sold as a full digital bundle.
4. Set Up Your Digital Storefront
Once your product is polished and ready to go, itâs time to make it available for purchase. Depending on your business model and goals, here are some top platforms to consider:
đ Etsy
Great for: Printable planners, digital downloads, templates
Pros: Built-in marketplace, SEO-friendly, beginner-friendly
Cons: Competitive market, fees, limited control over branding
đ Stan Store
Great for: Creators selling digital products, courses, or coaching via social media
Pros: Integrates with Instagram, TikTok, and Link-in-Bio tools; fast to set up
Cons: Limited customization, monthly fee
𧱠Shopify
Great for: Long-term, scalable e-commerce businesses
Pros: Full control, advanced design options, powerful app integrations
Cons: Learning curve, monthly fee, requires setup time
Other options: Payhip, Gumroad, ThriveCart, or Systeme.io depending on your preferences for payment options, design, and marketing automation.
5. Market Your Digital Product Like a Pro
Even the best products wonât sell without visibility. Once your store is up, shift your focus to promotion. Hereâs how to generate traffic and drive consistent sales:
đ± Leverage Social Media
Create reels, carousels, and stories showcasing how the product works and the problem it solves
Use behind-the-scenes clips of your customization process or customer testimonials
Run giveaways or limited-time discounts to boost engagement
âïž Content Marketing
Start a blog, podcast, or YouTube channel focused on your niche
Share tips that naturally lead into your product (e.g., a blog post on â10 Ways to Stay Organizedâ linking to your planner product)
đ§ Email Marketing
Offer a freebie (lead magnet) to grow your list
Send a weekly newsletter with value-packed content and soft product promotions
Create automated email funnels to convert new subscribers into buyers
đ° Paid Ads
Test Facebook, Instagram, or Pinterest ads with a small budget
Use retargeting ads for people who visited your store but didnât purchase
đ€ Collaborate with Influencers or Affiliates
Reach out to micro-influencers in your niche and offer commissions for every sale they refer
Join affiliate marketplaces or create your own referral program
6. Analyze, Optimize, and Scale
Once your store is live and youâre getting traffic, your job isnât overâitâs just beginning. The next step is to measure performance and make smart adjustments.
Track:
Your best-selling products
Where your traffic is coming from
Which emails or ads lead to the most conversions
Customer feedback and reviews
Tools to Use:
Google Analytics or Shopify reports
Stan Store insights
Facebook Ads Manager
Email software (like ConvertKit, Flodesk, or MailerLite)
Use this data to make informed decisions: double down on whatâs working and improve (or remove) whatâs not.
Final Thoughts
A digital product purchase is more than just a downloadâitâs an opportunity. Whether your goal is to learn, build a side hustle, or create a thriving digital product business, success lies in how you implement and grow from that purchase.
Learn the product. Know your rights. Make it your own. Promote it strategically. And never stop testing and improving.