You've just purchased a digital product—whether it's an ebook, a template, a course, or a tool. Now, you're probably wondering, "What’s next?" Owning a digital product is just the beginning. To truly maximize your investment, it’s important to go beyond just downloading it. This blog will guide you through the steps to get started after purchasing your digital product, from learning how to use it to reselling it and setting up your online store.
1. Dive Deep: Learn How to Use the Product
Before jumping into reselling or setting up a store, take time to familiarize yourself with the product:
- Read Through or Watch Tutorials: If the product comes with a guide or video tutorial, go through it thoroughly. This will help you understand its full potential and features.
- Experiment with It: Play around with the product to see how it can be customized and used in different ways. If it’s a template, try modifying it to fit your needs. If it’s a course, complete all the modules and take notes.
- Understand the Benefits: Consider how the product solves problems for you or your audience. This insight will be key when it comes time to market and sell it.
By mastering the product, you’ll be in a better position to use it effectively for your own projects and can confidently explain its benefits to potential customers if you choose to resell it.
2. Check Your License: What Can You Do Next?
After you've become familiar with the product, it’s important to understand what you’re allowed to do with it:
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Private Label Rights (PLR):
- You can customize, edit, and rebrand the product, making it uniquely yours.
- However, you cannot pass on resell rights to your customers. This means your customers can use the product, but they can’t sell it themselves.
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Master Resell Rights (MRR):
- You can also customize, edit, and rebrand the product.
- The key difference is that you can pass on resell rights, so your customers can buy from you and then resell the product to others.
Make sure to read the fine print of your license to understand any limitations or conditions, such as minimum pricing or how you can modify the product.
3. Customize and Rebrand
If you have a PLR/MRR product, consider how you can add value by customizing it:
- Modify the Content: Edit the text, design, or format to align it with your brand’s tone and style. This could be as simple as changing colors and fonts or as detailed as rewriting parts of the content to include your expertise and insights.
- Add Extra Resources: Include bonus guides, worksheets, or checklists that enhance the original product and make it more appealing.
- Rebrand with Your Logo and Colors: Change the visuals to match your brand identity. Adding your logo, adjusting the layout, and using your brand colors can make the product feel unique and professional.
Customizing your PLR product makes it stand out in a crowded market and allows you to offer something distinctive that appeals specifically to your audience.
4. Set Up Your Online Store
Now that you’ve learned and potentially customized your product, it’s time to set up a place to sell it. There are various platforms to consider:
- Etsy: Ideal for selling digital products like printables, templates, and planners. Etsy provides a built-in audience, making it easier to reach customers who are already looking for digital goods.
- Stan Store: Stan is great for creators who want to sell digital downloads, courses, and even coaching services. It’s particularly helpful if you plan to drive traffic directly from social media platforms like Instagram.
- Shopify: Shopify offers a more robust solution for those looking to build a comprehensive online store. It’s highly customizable, and with numerous plugins, you can set up everything from digital downloads to membership sites.
Each platform has its pros and cons, so choose one that fits your budget, goals, and the type of product you’re selling.
5. Market Your Digital Products and Drive Traffic
Setting up a store is just one part of the equation. To make sales, you need to actively market your digital products. Here are some effective ways to do that:
- Leverage Social Media: Use platforms like Instagram, Pinterest, Facebook, and TikTok to showcase your products. Create engaging posts that highlight the features, benefits, and use-cases of your digital products.
- Content Marketing: Start a blog or YouTube channel where you share tips and advice related to the product you’re selling. This not only positions you as an expert but also drives organic traffic to your store.
- Email Marketing: Build an email list and send out newsletters with helpful content, product updates, and exclusive discounts. Offer a freebie or lead magnet (like a mini version of your digital product) to encourage sign-ups.
- Paid Advertising: Consider running ads on platforms like Facebook, Instagram, or Google. Start with a small budget to test your audience and see what works best. Targeted ads can help you reach people who are more likely to be interested in your digital products.
- Collaborations and Influencer Marketing: Partner with other creators or influencers who can promote your product to their audience. This can boost your reach and establish trust with new potential buyers.
6. Track Your Results and Adjust
Finally, once your store is up and running and you’ve started marketing, keep track of your results. Use analytics tools to understand:
- Which products are most popular
- What marketing channels bring the most traffic and sales
- Customer feedback and reviews
By analyzing this data, you can refine your approach, optimize your sales funnel, and improve your marketing efforts. For example, if you notice that a specific social media platform drives more traffic, you might decide to invest more in ads or content for that platform.
Conclusion
After purchasing a digital product, there’s a world of opportunity waiting for you. By taking the time to learn the product, understanding your licensing rights, customizing (if possible), and setting up an online store, you can turn your digital purchase into a profitable venture. Don’t forget to market your products effectively and be willing to adjust your approach based on what works best.
Ready to get started? Browse our collection of MRR and PLR products and find the perfect digital asset to launch your business today!